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2009级市场营销专业本科培养计划(双语版)

2009-05-19  click:[]

青岛理工大学2009版市场营销本科专业培养计划

(Undergraduate Programs for Marketing Major at Business School of Qingdao Technological University)

专业代码(Specialty Code):110202 制定日期: 2009年5月20日

(Seton May 20, 2009)

一、培养目标:Mission of Marketing Major

本专业培养适应社会经济发展和满足社会主义市场经济建设需要,具备管理学、经济学、法律和信息技术等方面的基础知识,熟悉国内外市场营销环境,掌握现代市场营销学的基本理论、营销管理的基本工具以及开展市场营销活动的基本技能,具有较强的实践能力和创新意识,能够在各类企业、非营利组织和政府机构从事市场调研、市场营销策划、市场开拓和市场营销组织与管理工作,德、智、体、美全面发展的高级专门人才。

A major in marketingatBusiness School of Qingdao Technological University is designed to cultivateleadingmarketing Professionalswho canqualify forpositionsin marketing research,marketingplanninganddecisionmaking,market development,marketingand sales managementin a variety oforganizationssuch asenterprises, non-profitinstitutionsand government agencies.Marketing graduatesshould be equipped withthe basic knowledgeof management, economics, law andinformation technology, and beacquaintedwithdomestic and international marketing environment.Marketing graduatesshould also master the basic theory of modern marketing,andthe basic toolsofmarketing managementas well as thebasic skills to carry out marketing activities. Marketingmajor aims toprepare students forthe demands ofthesocial and economic developmentandthe construction of socialist market economybydeveloping theirinnovative consciousness and practical ability, and bymaking themanall-round development in morals,intelligence, physical fitness and aesthetics.

毕业生应获得以下几方面的知识和能力:

The knowledge and abilitywhichmarketing majors shouldbe equipped withare as follows:

1.掌握管理学、经济学和现代市场营销学的基本理论和基本知识;

(1.The basic theory and knowledge of management, economics and modern marketing)

2.掌握分析和解决营销实际问题和一般管理问题的基本工具和定性、定量分析方法;

(2.The basic toolsaswellasqualitative and quantitative methods to analyze and solvepractical marketing and management problems)

3.熟悉和掌握市场调研、市场营销策划、市场开拓等市场营销工作的基本技能,具备组织和管理市场营销活动的能力;

(3.The basicworkskillsin suchmarketingarea asmarketing research,marketingplanning,market developmentandmarketingmanagement, andthe ability tocontrolmarketing activities)

4.具有较强的语言文字表达能力、人际沟通能力和商务交往能力;

(4.High-level ofcapability oflanguage expression, interpersonal communication and business intercourse)

5.熟悉我国有关市场营销的政策与法规,了解国际市场营销的惯例和规则;

(5.Beingfamiliar with China's policies and regulations related to marketingas well asinternational marketing practices and rules)

6.了解本学科的理论前沿和发展动态;

(6.aving a knowledge ofthe cutting-edge theoryandtrendsin the disciplineof marketing)

7.掌握一门外语,具有较强的计算机应用能力;

(7.Good English skills, both oral and written, as well asexcellent PC skills)

8.掌握文献检索、资料查询的基本方法,具有一定的科学研究能力。

(8.The basic methods of literature search and material query,anda certain degree of ability in scientific research)

9.具有开阔的视野、健全的体魄、良好的心理素质和较高的文化修养。High-brow

(9.Awide sight, a healthy body, good psychological quality and higher cultural cultivation)

二、修业年限和授予学位及毕业基本要求:Degree Requirements for Marketing Majors:)

四年,管理学学士学位,毕业最低学分要求170.5学分。

In order to obtain aBachelor's degree in managementwith a major in marketing,each studentmust complete all courses required infour yearsandneeds to meet a minimum of170.5total creditsbefore graduation.

三、主要课程(Main courses)

马克思主义基本原理(Principle of Marxism)、毛泽东思想和中国特色社会主义理论体系概论(Maoism and socialist theoretical system with chinese characteristis)、大学计算机基础(Fundamentals of college computer)、程序设计基础(C)(Foundatals of programme design(C))、大学英语(college English)、高等数学Ⅲ(Higher mathematicsⅢ)、线性代数(Linear algebra)、概率论与数理统计A(Probability and mathematical statistics A)、微观经济学(Microeconomics)、宏观经济学(Macroeconomics)、管理学(Management)、统计学(Statistics)、会计学(Accounting)、市场营销学(Marketing)、经济法(Economic Law)、电子商务概论(Guide to E-business)、消费者行为学(Consumer Behavior)、广告理论与实务(Advertisement Theory and Practice)、市场调研(Marketing Research)、市场营销策划(Marketing Planning)、网络营销(E-Marketing)等。

四、开设的双语课程、研讨课程(Bilingual courses&Seminar courses)

双语课程(Bilingual course):消费者行为学(Consumer Behavior)

研讨课程(Seminar courses):销售管理(Sales Management),营销案例研究(Marketing Case Research)

五、主要实践环节(On-site Study of importance)

认识实习(Cognition practice)、市场营销策划实习(Marketing planning practice)、网络营销实战模拟(E-Marketing practice)、专业综合技能训练(Professional skills training)、企业经营对抗实训(ERP practice)、毕业实习(Internship before graduation)、毕业论文(Academic dissertation)。

六、青岛理工大学市场营销专业2009级教学进程表(Progress towards completion ofthemarketing degreeinQingdao TechnologicalUniversity)学历:本科(Undergraduate Program) 学制:四年(Four-Year Plans) 2009年5月20日(On May 20, 2009)

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符号:-理论教学 ×考试 △实习 ⊕军训 〇课程设计 ≈毕业设计 V入学、毕业教育 +公益劳动 =假期

Sign:-teaching ×examination △internship ⊕Military training 〇Project Work

≈diploma project Ventrance education&finishing education +labour for public benefit =vacation

学年:academic year

Forward:教学计划-财务管理

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