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王连月

2013-12-08  click:[]

《信息存储与检索》课程介绍

《信息存储与检索》是计算机科学与技术、信息系统和信息管理专业教学计划中一门综合性和实践性很强的核心课程,目的与任务是通过本课程的学习,使学生系统地了解信息存储与检索的基本理论知识、原理与方法;掌握各类检索工具的使用方法,并直接应用各类检索工具进行信息检索。主要内容包括各类信息检索方法、网络信息检索方法和技巧、学术论文撰写和科技查新等。

学时:32学时

Course Introduction to "Information Storage and Retrieval"

“Information storage and retrieval” is a comprehensive and practical core curriculum in the teaching plan of computer science & technology, information management and system specialty, whose purpose and mission is through the studying of this course, students can systematically understand the principle, method and technique of information storage and retrieval; understand and master the application method of the sort of retrieval tools; and can directly use this knowledge to information retrieval. The main contents include: the sorts of  method of information retrieval, the method and technique of network information resources retrievalthe method of academic paper writing, scientific novelty.

Time: 32 class hours

《网络经济学》课程介绍

《网络经济学》是电子商务、信息管理与信息系统专业教学计划中一门理论性很强的核心课程,目的与任务是通过本课程的学习,使学生在原来掌握经济学原理的基础上,比较系统地了解网络经济的原理、方法与技术;理解与掌握网络经济下资源的配置和利用。主要内容包括网络经济学概论、网络经济下的产品与需求,网络经济下企业的生产和成本、网络外部性、网络经济下的市场结构等。

学时:32学时

Course Introduction to "Network Economics "

Network economics is a theoretical core curriculum in the teaching plan of electronic commerce, information management and system specialty, whose purpose and mission is through the studying of this course, on the basis of the original economicsstudents can systematically understand the principle, method and technique of network economics; understand and master the thought and method of resource allocation and application under the network economy. The main contents include: an overview of network economy, product and demand, enterprise production and cost, network externality, market structure.

Time:32 class hours

《客户关系管理》课程介绍

《客户关系管理》是电子商务、信息管理与信息系统专业教学计划中一门综合性和实践性很强的核心课程,目的与任务是通过本课程的学习,使学生系统了解客户关系管理的原理、方法与技术;掌握企业在客户关系管理中的理论和方法,运用这些知识来知道客户关系管理系统的开发。主要内容包括客户关系管理原理、信息系统分析与设计、客户关系战略管理、客户识别、企业变革、客户关系管理项目实施等。

学时:48学时

Course Introduction to "Customer Relationship Management"

Customer relationship management is a comprehensive and practical core curriculum in the teaching plan of electronic commerce, information management and system specialty, whose purpose and mission is through the studying of this course, students can systematically understand the principle, method and technique of customer relationship management, master the principal and method of customer relationship management, and can directly use this knowledge to system development. The main contents include: the principal of customer relationship management, system analysis and design, strategic management, customer identification, enterprise reform, project implementation.

Time: 48 class hours

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